For the drafting of the 2023 edition of UniTo’s POP Report, the sentiment that the University of Turin generates on social networks was taken into account by mapping more than 40 social channels including Facebook, Twitter, Instagram.
From the analysis conducted, surveyed with a time horizon of one year (01/01/2023-31/12/2023), 1,800 results are identified that talk about the University of Turin, with an involvement of 13,200 users. Unique authors (who commented or discussed UniTo only once) are 1,200 detected in 625 sources. With respect to the breakdown by media types: 41.6 percent came from comments on news published online, 27.1 percent from blogs, 13.9 percent from Twitter and residually from other channels. Monitoring to site visits through Web Analytics Italy was also taken into account.
From a gender perspective we see a majority of male gender compared to the presence of female gender; male gender stakeholders are 57.7 percent while female gender stakeholders are 42.3 percent.
Turning to age, we see how the two classes of 18-24 years and 25-34 years compose the largest sample with 77.4 percent. The other classes are 19.1 percent represented by 35-44 year olds, 2.3 percent and that of 45-54 year olds, and finally the 55-64 year olds 1.2 percent.
The sentiment (users’ perception) of the period under analysis presents a neutral sentiment for 70.3%, the topics included in this percentage are not considered of interest to users and will not be represented. Instead, the topics that generated more interaction on the web with positive sentiment (accounting for 26.3%) and negative sentiment (accounting for 3.4%) will be shown in the next chapters.
